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Importance of Social Media in Travel Industry

Today, thanks to social media, travel is more about connecting, engaging and being in trend.

One reason that travel has managed to become such a promising ingredient of our everyday lives is due to the boom of the internet, which consequently saw a great spike in social media engagement over time, at every level on platforms like Facebook, Instagram, Pinterest, etc.

These are the platforms where people, who are more travel inclined, are present in great numbers.

Seeing this as an opportunity, various companies have used it as an advantageous move for themselves, growing their travel brands like online travel booking verticals by manifolds and at exponential levels.

And one of the key reasons, why they have been able to do so is majorly due to the presence of an effective social media strategy. With this, it won’t be wrong to say that in today’s growing digital world, social media does play a significant role for any industry or sector, travel being one of them.

So, let’s dive in and try to understand the importance of social media for the travel industry in detail.

Connecting With Users

It is highly recommended for any corporate travel entity to be present on social media. And what’s the reason for that?

Because it helps in establishing a connection with the users at the ground level which eventually escalates to more shares, more engagement and even more conversions.

Your presence on social media will not just help you in getting more likes but also help you know what’s going on in the market.

  • For instance, Facebook has (approx) 1.69 billion users worldwide out of which about 347 million users are in India itself.
  • Instagram has over 1 billion active users out of which about 70 million users are in our country.
  • Pinterest has (approx) 320 million active users. And (approx) 67 million users are in India.

Now, if used tactfully, then these numbers have the potential to be transformed into a considerable monetary figure as well. All it takes is a good marketing strategy.

Diverse Forms of Customer Service

With the rise of social media, it won’t be wrong to say that the days of poor customer service are behind us. Yes, there are many websites today, where a user can go and find a complete set of transparent information about any destination, hotels, travel booking companies, resorts, and restaurants.

Travel Research